5. Purpose And Value. It's critical to first focus on the purpose and value that the UI is trying to deliver. Following that, it's important to make the UI intuitive for the users.

2. Intentional Design. Most people will tell you that simple UI design is best, but that’s not always sage wisdom. Sometimes, especially in the case of AI, you have to reveal the complexity of ...

In a guest post on Kotaku, UI designer Alexandria Neonakis talks about how she joined Naughty Dog with eight months left to go in the development of The Last of Us and reworked the game’s UI ...