Researchers choose simple random sampling to make generalizations about a population. Major advantages include its simplicity and lack of bias.

A simple random sample is a subset of a statistical population where each member of the population is equally likely to be chosen.

The method of simple random sampling (METHOD=SRS) selects units with equal probability and without replacement. Each possible sample of n different units out of N has the same probability of being ...

Example 62.2: Simple Random Cluster Sampling This example illustrates the use of regression analysis in a simple random cluster sampling design. The data are from S rndal, Swenson, and Wretman (1992, ...