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Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with Marketing Dive. The German fashion house has set ...

Dive Brief: Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with Marketing Dive.; The German fashion house ...

Roblox is also interested in becoming a bigger destination for commerce, which has helped attract partners like Hugo Boss. Over 1.6 billion virtual items were sold on Roblox in the first three ...