Descriptive marketing research is a form of conclusive research used to de. ... To conduct a survey, the researcher questions a sample of respondents from within a population.

The goal of descriptive research is to understand a specific set of variables in a group of individuals, ... For example, if a questions asks "Have you ever ...

Developing the research question is the critical first step in research. Three broad categories of question can be identified: Descriptive questions (for example Who?