In addition to the latest Rollback reductions, Asda recently announced an immediate 4p per litre cut on petrol and diesel ...

Shoppers are set to be big winners as Asda signalled a new price war as its new top boss promised to revive the ailing chain ...

Asda attributed the growth to better gross margins, especially in the non-food sector, showcasing the strength of its George ...

Allan Leighton is 'putting the band back together' but it's going to take a lot of practice to get the Asda show well and ...

Leighton, who was parachuted in in November, having become a legendary figure at Asda during the 1990s alongside Archie ...

Asda is doubling down on its commitment to unbeatable value by cutting prices on 1,500 family favourite products both in store and online.

Asda has announced another round of price cuts as it battles to win back shoppers after a prolonged run of dismal sales performance. The latest reductions cover 1,500 “family favourite products” and ...

ALDI shoppers are buzzing with excitement after discovering that the supermarket has slashed the price of a popular tea brand ...

Returning boss Allan Leighton said it would not be a “quick fix” to get the supermarket chain back on a stronger footing.

Yet 13% is the fall in Tesco’s shares since last Friday when Asda said, in effect, it has had enough of being the industry’s punchbag and will try to regain lost market share by cutting prices.

If you’re a regular Asda shopper you might notice some changes occurring within your local supermarket over the next 12 ...