Zara is known for being a fashion retailer that totally nails the rich mom aesthetic. It's almost like that's who they model all of their collection after. However, Amazon has those same finds too ...

“You spent such an effort finding a model with freckles ... had better respect Chinese people’s aesthetic taste. I don’t understand why Zara showed this face with a lot of freckles?” ...

Over on Instagram, there's even a parody account called "Awkward Zara" that mocks the model's poses ... serve as the face of the company. The aesthetic online is an extension of its stores ...

Moreno, Antonio, and Anibha Singh. "Zara: An Integrated Store and Online Model (A) and (B)." Harvard Business School Teaching Note 621-117, May 2021. (Revised February 2025.) ...

It’s a masterclass in Moss’s signature grunge-meets-glam aesthetic — holiday-ready and then some. Zara is on a hot streak ... takes cues from the model’s personal wardrobe.