With customer segmentation, your business can better understand every customer and align relevant strategies and tactics to meet their distinctive needs, helping you to make more profits.

and stringent rules and regulations may hinder the segment's growth,” says Manu. Refrigerated prep tables with drawers allow the storage of specific types of food ingredients in storage pans ...

Academics have studied segmentation for years, but we start our summary of how it affects equity markets with a 1996 paper by Maureen O’Hara (see Table 1). In contrast to fragmentation, which just ...

Instead, marketers group their customers into segments. Customer segmentation allows businesses to prioritize and engage with their most important customers through marketing differentiation.