It’s 2025, and we might be getting a Roblox x Twilight game. Or a Saw game, a Stranger Things game... You name it, it might be coming.

Roblox is giving creators the keys to some of the biggest franchises, thanks to a new system that lets users legally build with IPs like Squid Game.

Avatar Outfit Creator saw 27% of earnings come in from immersive ads, Bronstein said. Daily insights on business use cases with VB Daily If you want to impress your boss, VB Daily has you covered.

On Roblox, old and new coexist. It’s an interesting manifestation of the company’s ethos, and one reflected in the decisions Roblox makes with its underlying technology.