SKF said its brand update includes a subtly redesigned logo, a fresher blue, a new typeface and more distinctive photography.

Created more than a century ago, the foundations of Swedish manufacturing company SKF’s logo seem remarkably ahead of their time. Its technical ridges and uneven proportions are exactly the kinds of ...

The refreshed brand identity is bolder and more modern, yet unmistakably SKF. It includes a subtly redesigned logo, a fresher blue, a new typeface, and more distinctive photography. As part of the ...

The refreshed brand identity is bolder and more modern, yet unmistakably SKF. It includes a subtly redesigned logo, a fresher blue, a new typeface, and more distinctive photography. As part of the ...