Forbes contributors publish independent expert analyses and insights. Exploring Cloud, AI, Big Data and all things Digital Transformation. Analytics is probably the most important tool a company ...

Speakers at the Corporate Legal Operations Consortium (CLOC) Conference will try to educate legal departments about using metrics to understand and meet future challenges.

Brands today have huge amounts of data on their customers. When it comes to customer experience, data analytics can be broken down into three key areas: descriptive analytics, prescriptive ...

Prescriptive analytics is also not fail-proof and can be subject to the same problems found with other types of analytics, such as data limitations and unaccounted for external forces.

Prescriptive technologies take in the constantly evolving factors that affect sales organizations and then prescribe a best path forward. They tell salespeople who to contact, when to do it, and why.

"The Descriptive and Prescriptive Use of Previous Purchase Price in Negotiation." Organizational Behavior and Human Decision Processes 66, no. 2 (May 1996): 179–191. Find it at Harvard; About The ...