And while the specific sneakers may have changed, shoes are still an incredibly important part of the culture. These are the ...

Kanye West's collab with Adidas has officially ended now that the footwear giant unloaded remaining inventory after a contentious split.

Hip-hop and sneakers have always been intertwined, but today, many artists are landing collaborations with major brands.

Pharrell Williams‘ ability to merge music, fashion, and cultural storytelling has made him one of the most influential ...

The Clipse are now starring in the launch campaign for the adidas Superstar 92. Shot in their hometown by another Virginia Beach native Cam Hicks, the duo is captured fully immersed in their element.

Adidas has collaborated with Houston sneaker retailer Active Athlete for a limited-edition Superstar that celebrates the ...

UK rapper Central Cee, who released his latest album ‘Can’t Rush Greatness’ at the end of January, posted a vlog of his travel in Japan, where he casually ran a 5km in just over 25 minutes in his ...

Their music, paired with the trio’s Adidas tracksuits and gold chains, established an aesthetic that resonated far beyond New York City. Music videos on MTV gave hip-hop a new medium for ...

BETC Paris’s Michael Boamah sees hip-hop artists swerve into the running craze. He thinks there is more to come from the fusion of these cultures.