As a consequence, the Digital Health Communication Strategy Process can be represented in a simple, five-step model (see Figure 1) adapted from Kotler’s Marketing Process Model. In the first four ...

Businesses need to formulate a well-defined digital communication strategy, an appropriate business case, and a customised and flexible approach," says Jain.

As an entrepreneur, I have successfully implemented the PESO model over the years, leveraging its integrated approach to achieve significant results and enhance our communication strategies.

SAN FRANCISCO--(BUSINESS WIRE)--Twilio (NYSE:TWLO), the leading cloud communications platform ... COVID-19 pandemic on businesses’ digital engagement strategies. To better understand the ...

Dublin, Jan. 16, 2025 (GLOBE NEWSWIRE) -- The "The Future of Employee Communications Omnichannel Communications Strategies to Optimize Digital Employee Experience, Engagement & Business Results ...

Businesses need to formulate a well-defined digital communication strategy, an appropriate business case, and a customised and flexible approach," says Jain.