I write about how to drive more value with data and analytics ... questions. The framework is based on the underlying premise that the questions we need to answer are audience driven. For example ...

For a while, people thought, “now that I have the data, it would tell me the answer ... download this 3-Key Question whitepaper, with DIY examples of how to start answering these questions ...

With two players in the luxury retail space, Daragh Kelly, VP of Data & Analytics at Burberry, and Joyce Weng, MD of Bulgari UK, we discussed the answer to this ... Take the example of a large TV ...