A churn analysis is identifying customer segments who will likely stop doing business and attrition away. Marketers are learning to incorporate churn analysis as part of a retention strategy.

View all. Some tasks, such as exploratory data analysis, are best handled through Python or R programming. Python is designed for real-time calculations and Excel is better for advanced data ...

Applications such as geolocation analysis, customer profiling based on a behavior metrics (simple ones like where one spends their time, what their interests are, which networks they use and ...

With unexpected changes in consumer behavior and a “new normal” buying landscape, using data to drive strategic business decisions is more important than ever OAKLAND, CA, April 20, 2020 – Four out of ...