Even if it hasn’t infected your “For You” page yet, the latest iteration of Italian brain rot has been around for roughly ...

To help my thinking about how brain-rot language has evolved into its current state, I returned to the internet linguist Gretchen McCulloch’s 2019 book, Because Internet: Understanding the New ...

"After over 37,000 votes, worldwide public discussion, and analysis of our language data, we have named 'brain rot' as our Word of the Year for 2024," the publisher, a department of the University ...

Oxford University Press announced Monday that “brain rot” — the catch-all term for bizarre and semi-unintelligible extremely online language — is its 2024 word of the year. The academic ...

protect the brain ... rot has been adopted by Gen Z and Gen Alpha, those communities largely responsible for the use and creation of the digital content the term refers to," President of Oxford ...

A Year Defined By 'Brain Rot' and 'Brat' Ever since the American ... As a cognitive scientist who studies language and communication, I saw, in this year’s batch of winners, the myriad ways ...

“Brain rot” was chosen by a combination of public vote and language analysis by Oxford lexicographers. It beat five other finalists: demure, slop, dynamic pricing, romantasy and lore. While it ...

“‘Brain rot’ speaks to one of the perceived dangers of virtual life, and how we are using our free time,” said Casper Grathwohl, president of Oxford Languages, in a statement. “It feels ...

“With ‘brain rot,’” he said, “it’s a phenomenon of young people skewering language trends on TikTok, almost exactly after they themselves have churned out that language.” Oxford’s ...