Even if it hasn’t infected your “For You” page yet, the latest iteration of Italian brain rot has been around for roughly ...

To help my thinking about how brain-rot language has evolved into its current state, I returned to the internet linguist Gretchen McCulloch’s 2019 book, Because Internet: Understanding the New ...

Last year, Oxford University Press designated "brain rot" as its word of the year, defining it as the "supposed deterioration ...

A Year Defined By 'Brain Rot' and 'Brat' Ever since the American ... As a cognitive scientist who studies language and communication, I saw, in this year’s batch of winners, the myriad ways ...

protect the brain ... rot has been adopted by Gen Z and Gen Alpha, those communities largely responsible for the use and creation of the digital content the term refers to," President of Oxford ...

"After over 37,000 votes, worldwide public discussion, and analysis of our language data, we have named 'brain rot' as our Word of the Year for 2024," the publisher, a department of the University ...

Brain rot emerged victorious ... As a cognitive scientist who studies language and communication, I saw, in this year’s batch of winners, the myriad ways digital life is influencing English ...