Asda has cut the price of a further 1,500 products as it continues to try and regain its crown as the UK's cheapest ...

Asda is reinforcing its commitment to value by slashing prices on over 1,500 popular family products, offering discounts of up to 45% both in-store and online.

Shoppers are set to be big winners as Asda signalled a new price war as its new top boss promised to revive the ailing chain ...

ASDA will win shoppers back by being an “online discounter” and selling the cheapest branded goods and petrol, its boss says.

The supermarket has 205 cafés across the UK - you can find your nearest one by using the online Asda store ... all its festive food. The advert finishes with an Asda colleague asking: “Off ...

The consumer champion’s monthly analysis involves comparing the average price of a shop consisting of popular groceries ... after Asda brought back Rollback pricing - claiming to have slashed the ...