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While #customersatisfaction and #customerloyalty are both dependent on the customer's experience with your product or service, these business metrics are not the same. A satisfied customer will not necessarily be a loyal customer. They can be happy with their current purchase but it does not entail that they will become repeat customers. Loyal customers, on the other hand, are those who have developed an affiliation with your brand. They would most likely repurchase, consume, and recommend your
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