Explore the evolving world of SEO: Understand why a career in SEO is rewarding and how it can set you up for long-term success in digital marketing. Get familiar with key updates in Google's algorithms and learn practical tips for assessing traffic drops and avoiding penalties.

Coursera’s SEO courses are designed for learners at all levels of expertise: Beginners: No prior experience is necessary. Introductory courses cover the basics of SEO, including how search engines work and fundamental optimization strategies.

Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.

This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO.

Nov 29, 2023 · In search engine optimization (SEO) jobs, you’ll help companies and organizations increase the traffic to their website to drive sales, visibility, messaging, and more. Learn more about SEO jobs, average pay, job outlook, and education requirements.

Jan 6, 2025 · Learn what an SEO specialist is, the roles and responsibilities of the job, and what skills you’ll need to start an exciting career in SEO.

Master digital marketing for online brand promotion. Learn about SEO, social media marketing, email marketing, and content marketing.

Some common job titles can include: Digital Marketing Coordinator, Marketing Specialist, SEO Specialist, Search Engine Analyst, Media Planner, E-commerce Associate.

Advanced Content and Social Tactics to Optimize SEO. Available now. AI Agents: From Prompts to Multi-Agent Systems. Available now. AI for Knowledge Workers. Available now. Analytical Solutions to Common Healthcare Problems. Available now. Animation with JavaScript and jQuery. Available now. Annual Campaigns: Building a Case for Support ...

Advanced courses might cover SEO copywriting, brand storytelling, and conversion optimization. Practical exercises and real-world projects help learners apply these skills to create impactful copy. ‎