Jul 14, 2021 · When human actors couldn't appear in commercials due to an ongoing writer's strike at the time, GEICO’s advertising company, Martin Agency, brainstormed and came up with a doodle of a gecko. As you might've guessed, it was based on a mispronunciation of the company's name.

Feb 20, 2021 · When it comes to modern advertising mascots, few are as recognizable as the GEICO lizard. The little green reptile has been advising us on how best to spend our fifteen minutes since he first...

The GEICO Gecko, real name Martin, is the primary mascot of GEICO and its commercials. He is an animated gecko with a Cockney accent, and has been voiced by various voice actors over the years. The GEICO Gecko is a bipedal anthropomorphic gold …

Feb 8, 2024 · Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute documentary on the character’s (fictional) childhood and origins, giving consumers new insight into the animated figure...

Feb 13, 2025 · The Geico Gecko is a charismatic creature that has been Geico’s mascot for a number of years. The Geico Gecko was inspired by a common mispronunciation of the company’s name. Sadly, the company doesn’t explicitly state which …

Mar 7, 2019 · Back in 1999, Geico debuted its brand new mascot: The Geico Gecko. But not for the reasons you may think. That year, a Screen Actors Guild strike prevented advertisers from using live actors.

Jan 22, 2024 · Ahead of Super Bowl LVIII on February 11, insurance company Geico will release a 15-minute documentary called Legend of the Lizard about its 25-year-old mascot, the Gecko. To drum up interest, Geico tapped another mascot, the Caveman, in a number of spots that have aired throughout the NFL postseason.

According to the film, the Gecko was obsessed with insurance at a young age. His “auntie” tells of how he always had a penchant for insurance over anything else, and she encouraged him to follow...

The GEICO Gecko, , is the primary mascot of GEICO and its commercials. He is an animated gecko with a Cockney accent, and has been voiced by various voice actors over the years.

See the Gecko like you’ve never seen him before.