Is it a propeller or not? BMW’s iconic logo has been a hot discussion topic for decades. And all because of a publicity stunt. Learn what the BMW emblem really means, how it came to be – and how the brand’s transformation is reflected in the new BMW logo.

Mar 4, 2020 · After more than 20 years, the BMW brand has a new corporate identity for online and offline communication purposes. The BMW, BMW i and BMW M communication logos have been completely reworked, with a new logotype and new design principles.

Mar 4, 2020 · BMW’s round logo is receiving its first redesign in more than two decades. The German automaker’s refreshed logo ditches the black ring for a transparent circle. The rest of it, including the...

Mar 3, 2020 · The BMW logo, which dates all the way back to the company's beginnings more than a century ago, is getting a redesign. The new roundel made its debut on the BMW i4 concept this week.

Mar 5, 2020 · It may have taken a couple months, but BMW is ready to ring in the new decade with a new logo. For the first time in more than two decades, the German automaker has given its iconic roundel...

Mar 3, 2020 · According to Thiemer, BMW has to adapt to a new customer base, a younger generation of buyers who are digitally natives. “The new logo and brand design symbolizes the importance and...

Apr 20, 2024 · Updated in 2020 with a more transparent appearance, the BMW logo reverts to the old look by featuring the black circle again.

Mar 10, 2020 · BMW is revamping its roundel logo for 2020, both online and off. The last change was in 1997, and over the company’s more than 100-year run there have only been six different interpretations...

Mar 4, 2020 · BMW has unveiled a new logo, as part of an update to its brand identity. The new, flat version of the familiar roundel is one of the “first steps” of the updated identity, according to the company.

Mar 5, 2020 · German car manufacturer BMW has revealed a new minimalist, flat logo with a transparent backdrop. The updated badge was debuted on the brand's electric Concept i4 vehicle, which was set to be...