Demand Gen Report - The Latest B2B Marketing News & Trends
B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State Of B2B Advertising” — fielded by account-based marketing (ABM) platform Demandbase — highlighted…. Industry News November 5.
Demandbase Acquires InsideView, DemandMatrix To ... - Demand …
May 4, 2021 · Less than a year after Demandbase joined forces with Engagio, the company announced it acquired InsideView, a leader in sales and marketing intelligence, and DemandMatrix, a top provider of technographic data and intelligence. Both acquisitions will significantly expand the Demandbase One B2B Go-To-Market Suite, which the company unveiled in November 2020, to provide users with a comprehensive ...
LexisNexis' Smart Meeting - Demand Gen Report
Mar 12, 2013 · LexisNexis ‘ Smart Meeting is a meeting preparation tool that delivers LexisNexis’ database of company information as a Microsoft Outlook add-in. When sales and marketing professionals add attendees to their meeting requests, LexisNexis Smart Meeting automatically matches the email address domain name against thousands of stored company ...
Research - Demand Gen Report
2023 Content Preferences Survey Report: Personalized, Data-Backed Content Enables B2B Teams To Fast Track Buyer Enablement, Speed Up Path To Purchase. An adept content marketing strategy is one that is treated as a living document —…. Research.
IDG Enhances Service Offering With KickFire Acquisition
Sep 14, 2021 · IDG Communications, Inc., a technology media company, acquired KickFire, an IP address intelligence and first-party intent data provider, to strengthen its platform by enhancing the data surrounding customers, prospects and digital audiences. KickFire’s cookie-less and privacy-compliant technology seeks to help B2B marketers de-anonymize website traffic and tap into first-party purchase ...
Reports - Demand Gen Report
The B2B industry underwent a profound transformation marked by the convergence of digital advancements, changing…. Reports. What’s Working In Corporate Gifting In 2024? Streamlining Processes Through Tools & Tech. In an era where personalized content and brand differentiation are critical, corporate gifting remains a…. Reports.
Loyalty And Retention Driving Next Generation Of Customer …
Mar 13, 2013 · While no one is turning away new business today, the focus is shifting to customer retention and building loyalty, according to speakers at the Automating Customer Lifecycle Management event, which was recently held in New York and sponsored by Eloqua. Andrew Gaffney, Editor of Demand Gen Report, kicked off the meeting with a discussion of the ...
About Us - Demand Gen Report
About Us. Since its launch in 2007, Demand Gen Report (DGR) has served as the publication of record for B2B marketing professionals. Our website, newsletters, and in-depth reports cover the latest product innovations, capture insights from top industry executives, and offer unique insights into demand generation best practices.
The 8 Elements Of A Successful Inside Sales Team
May 14, 2021 · Empathetic; Able to analyze metrics but also trust their gut; Objective; Ready to mentor, build morale and consult on a business strategy all in the same day; and. Observant. 5. Motivate People To Achieve. While motivation goes hand-in-hand with leadership, it’s important to single out talent, success and hard work.
Meet pharosIQ, The New Company Created From MRP
Published: April 8, 2024 Author: Demand Gen Report Team. Following their March 2024 merger, MRP, a global account intelligence provider, and CONTENTgine, a provider of B2B technology buyer insights and lead generation, revealed their joint company’s new name: pharosIQ. The newly minted company seeks to help users create, identify and ...