Checklist for an effective newsletter. Businesses from a variety of industries utilize newsletter marketing to reach their target audiences and create brand exposure. Each company designs its distribution differently depending on the wants and needs of its readers. However, every newsletter contains certain necessary elements to make it successful:

White labeling is when one company buys its product from another company and rebrands it as their own. The company which sells the final product to the ...

Definition: Click-through rate, or CTR, is a digital marketing metric that measures the ratio of total impressions to clicks in search and display advertising, email marketing, and other online mediums. CTR can indicate the effectiveness of ad copy, meta data (titles & descriptions), and email subject lines.

High-quality product content can play a critical role in online purchase decisions.. A product page contains essential information about a product a customer is interested in, including a description, item specifications, images, pricing, FAQs and more.

Definition: Cost-Per-Lead, or CPL, is a digital marketing pricing model whereby the advertiser pays a pre-established price for each lead generated. In ecommerce, CPL is often utilized by businesses who sell subscription services or high-value products.

The Final Word. CPA marketing is an affordable, high-ROI form of affiliate marketing that allows businesses to reach niche audiences by partnering with publishers and influencers to make money online.

Rather than inspecting page optimization variables, the focus will be directly on content performance. Common metrics to evaluate how content is contributing to the bottom line are micro-conversions such as newsletter sign-ups, page visits, and social shares. Content audits can expose channels that are not contributing and highlight high ...

Use newsletter subscriptions and emails to retarget impulsive buyers and inform them of time-sensitive deals and promotions. Speedy checkout, fast shipping and payment options also appeal to impulsive shoppers.

Definition: Website traffic refers to web users who visit a website. Web traffic is measured in visits, sometimes called "sessions," and is a common way to measure an online business effectiveness at attracting an audience. Web traffic is important — but not the only thing

Definition: Return On Advertising Spend, (ROAS), is a marketing metric that measures the efficacy of a digital advertising campaign. ROAS helps online businesses evaluate which methods are working and how they can improve future advertising efforts. Calculating ROAS. Gross Revenue from Ad campaign. ROAS = _____