Key art, also known as key visual, is the artwork which is repeated across media such as posters, print, television and digital advertisements, streaming or download thumbnails, and game or film DVD/Blu-Ray box covers.

Mar 24, 2017 · "Key Visuals" -- which are usually referred to as "key art" in the US, are high-resolution promotional "poster images" that are used to market the show. Key art is very high quality, as it's...

Dec 27, 2024 · Key art is a critical component of branding and marketing, as it serves as the face of the project. It is the first point of contact between the brand and the audience, and sets the tone for the entire experience. A well-crafted key art can: Grab attention and generate interest; Convey the essence of the brand’s message and values

Jul 28, 2015 · The Hollywood Reporter defines the term “key art” as “the singular, iconographic image that is the foundation upon which a movie’s marketing campaign is built.” It is the image that appears on the film poster, in magazine ads, on the DVD/Blu-Ray Cover and on the streaming movie thumbnail.

Apr 8, 2021 · Whether an image or an animation, though, a strong key art strategy is essential to building an audience in today’s crowded social-first world. Find out more about the benefits of key art when advertising a media project by speaking to TAKEOFF’s marketing specialists today!

Key art is the quintessential visual that represents a film. It’s typically seen on movie posters, DVD covers, and online platforms, encapsulating the essence of a movie in a single image. This artwork serves as the cornerstone of a film’s marketing campaign, grabbing attention and arousing curiosity among potential viewers.

Look at existing key art in the genres your film is attempting to target. Grab these poster images off the web, and give those to your designer as a reference. For certain type of films, it’s OK to be reductive.

Aug 13, 2019 · It is vital to make sure that the key art functions from not only the big size but also as a tiny thumbnail. This is done through contrast of light and dark, contrast of colors, and contrast of...

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If you want a kick-arse marketing strategy and key art that will rocket your project to the top of your viewers’ must-see lists, you need the right concept and a solid plan. This handbook is a no-nonsense guide to creating engaging marketing material, right from the start.