Sep 11, 2024 · In more detailed CDP architecture diagrams, the butterfly body is expanded to show components for the specific functions that assemble, store, and activate the CDP’s unified customer profiles. These functions are the heart of the CDP.

This Customer Data Platform Architecture template shows the main components of a customer data platform in a clear layout. It uses class diagrams to display the relationships and functions of data collection, processing, storage, analysis, and visualization. The template helps you design a comprehensive data platform quickly and effectively.

May 12, 2020 · The following diagrams illustrate the collection of data around a given user, such as device identifiers, cookies, browsers, and behavior in a customer identity graph platform to enable identity resolution, scoring, and creation of audience segments for personalization.

Feb 24, 2025 · Identity Graphs are a key piece for creating a merged view of a customer in real-time customer profile. See the profile documentation to learn how to combine Identity Graphs and Merge Rules to stitch together a complete representation of each individual customer.

This Guidance shows how you can build a well-architected customer data platform with data from a broad range of sources, including contact centers, email, web and mobile entries, point of sale (POS) transactions, and customer relationship management (CRM) systems.

Feb 13, 2025 · This video walks you through an overview diagram illustrating the Real-Time Customer Profile capability of Adobe Experience Platform.

Oct 13, 2024 · A well-designed Customer Data Platform (CDP) provides the infrastructure to unify customer data across channels, enabling businesses to gain valuable insights and drive more personalised...

Identity graphs can provide a 360° view of customers to understand the customer journey in chronological order or make recommendations to close a deal. An identity graph also helps you build customer data platform (CDP) solutions with an emphasis on privacy regulation compliance.

How do I read these diagrams? See Salesforce Data Model Notation.

Single view of the customer Reduce media wastage Free up 10-20% of digital media budget 5-10% growth in revenue from media management Our results Decentralized data Fragmented ID ecosystem Disjointed customer experiences Technology silos Data transformation & advanced analysis Unique Individual Customer 360 View Activate Through paid media ...