With a nostalgic point of view, giu giu has evolved into a knitwear brand emphasizing a unique and mindful lifestyle bound by simplicity; a reflection conveying the playful humor and offbeat freedom that life should embody, with no limitation to age or gender.

Giu Giù is a Made in Italy brand, born from the combination of the diverse competences of the two founders. They gave birth to an innovative concept with the aim to create a mother and child clothing line that could be really different from others.

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Giu Giù is the illustration of a little girl with red hair and freckles. She is the face of the brand and the protagonist of all fairy tales. Friendly, cheerful and full of friends, she accompanies children in a fun and interactive learning path through her stories.

Giu Giù is a brand that offers a lot of benefits to retailers that believe in its philosophy, because it is a clothing line different from the others and it is based on fundamental values that always put children at the center.

LOUSY ╳ GIU GIU Double-knit instarsia in collaboration with Hong Kong-based artist, Lousy. Creme/Onyx pullover with varsity collar. 100% cotton. Fluorescent mohair hoody cardigan. Kid …

Giuliana Leila Raggiani founded Giu Giu, a knitwear brand known for its play, humor, and ageless freedom. Her signature piece, the “Nonna Turtleneck,” is a contemporary reproduction of her grandmother’s original design.

Oct 9, 2024 · After studying design at the renowned Central Saint Martins in London, Giuliana followed Nonna's footsteps and created giu giu (pronounced joo-joo). The knitwear-focused line is inspired by the simplicity of natural textures, travel and spontaneity.

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Discover the essence of GIU - Where eco-chic streetware meets sustainability. Redefine your streets with sustainable, alternative, and unique fashion.