Taylor Swift began attending football games regularly a year ago and the superstar singer is already experiencing the highest highs of an NFL fan. Swift's newfound team, the Kansas City Chiefs, is back in the Super Bowl for the third straight year and she'll more than likely be there in attendance,

Going into the Super Bowl, the “Taylor Swift effect” on the NFL looks even stronger than it did at this time last year. Here’s why.

Taylor Swift has been an integral part of Chiefs Kingdom since she stepped out publicly with Kansas City's famed tight end Travis Kelce in fall 2023. And now the team's owner, Clark Hunt, has spoken out about how the "Taylor Swift effect" has affected the team.