To measure marketing effectiveness in a world where data and advertising are becoming more fragmented, marketers must adopt a ...

Commerce data platform Attain has appointed Rachel Conforti as senior vice-president of business marketing and Dave ...

There are countless grey areas in what businesses could be considered immoral and which pass the ethics test. How do you ...

Emotion artificial intelligence firm Affectiva has renewed its partnership with Kantar to provide attention and emotional ...

Consumer intelligence company NIQ has doubled the size of UK Homescan sample for its Consumer Panel Service to 30,000 ...

Media measurement and optimisation platform Integral Ad Science has expanded its Total Media Quality tool for TikTok to more ...

The Nobel Prize in Physics 2024 has been awarded to Geoffrey Hinton and John Hopfield for their work building the foundations ...

Technology platform Extreme Reach (XR) and media business The Female Quotient have partnered to develop a metric to measure ...

Sister insight agencies Rival Technologies and Reach3 Insights have developed a mobile-first conversational tool for market ...

Insight teams must better encourage stakeholders to use their research if they are to make the voice of the customer central ...

The Market Research Event (TMRE), set to take place this week in Orlando, Florida, has been postponed due to the hurricane ...

London and Amsterdam-based strategy consultancy The Forge has appointed Angelica Quintero-Serrano as director in its ...