Advertising & Promotions - Most advertising decision-makers expect privacy laws will impact their ability to deliver ...

B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, ...

Social Media Marketing - Gen Zers say social media's impact on their mental health is complicated—that the platforms often ...

Learn how AI can enhance business strategy through automation, data democratization, personalized marketing, and ...

What's trending on Salesforce's AppExchange app marketplace this year? To find out, researchers analyzed a host of recent ...

Explore the top marketing automation tools that streamline campaigns, boost productivity, and enhance customer engagement.

Marketing Management - Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this ...

Discover why and how to build B2B communities that boost brand awareness, customer loyalty, and business growth.

Would you like to boost the effectiveness of your social media marketing while also increasing employee satisfaction and ...

What makes B2B ads effective on LinkedIn? Do the drivers of ad effectiveness change based on campaign goals? To find out, ...

In today's rapidly evolving digital landscape, marketers face an unprecedented challenge: how to harness artificial intelligence (AI) effectively while maintaining the human touch that's crucial for ...

Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing? To find out, researchers at Lob and Compere ...