The U.K.-based media advisor, which recently aided reviews for Amazon and Unilever, acquired a marketing unit from PwC ...

Following the success of its game day activation last year, Pop-Tarts will again feature an edible mascot at its eponymous ...

IRIS.TV uses an artificial intelligence-enhanced proprietary video content identifier that provides contextual and brand-suitability data to advertisers.

Klue analyzed 3,400+ buyer interviews and uncovered the shocking truth about why deals are won or lost. Spoiler: it's not ...

Every year, marketing teams grind through “planning season,” hoping to finally deliver results that leadership wants. Yet, ...

The Media Rating Council has granted accreditation to Nielsen’s approach to integrating first-party livestreaming data into its national television panel rating services, according to a release from ...

Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments ...

The General Mills brand and Dentsu Creative — with the help of an animatronic alien — took an entertainment-first approach to ...

The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too ...

A collaboration with a Web3-fueled entertainment brand includes a “pack ripping” experience on the chain’s app, a merch drop, ...

Drew Panayiotou, most recently of Pfizer, is tasked with embracing new technology and keeping up momentum for brands like Dr ...

Among the new app features are trend reports, which blend the expertise of Nordstrom stylists with artificial intelligence to ...