Have fun with others. By interacting with other food-themed bowl games like the Cheez-It Bowl and Mayo Bowl, Pop-Tarts leaned ...

Golin’s corporate reputation trends 2025 report was compiled with insights from more than a dozen experts in the U.S. and ...

The game has changed and marketers can no longer rely solely on media targeting signals. Now, the creative itself is the ...

Some winners of the agency categories included Curiosity for Corporate Communications/Marketing Team 2024, Assembly for Media ...

Christmas Day has long been dominated by the NBA’s exciting games, while NFL regular-season games have traditionally lacked the advertising impact of the Super Bowl. This year, however, the game ...

The concept of "brand risk" has flipped; the real danger of invisibility now outweighs the risk of taking a stance. In the ...

Holiday travelers passing through Concourse C at Ronald Reagan Airport in Washington, DC, Dec. 19-20 were treated to a sweet ...

More than three decades after being banned by the U.S. federal government, lawn darts are back. Well, actually — hopefully — ...

From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural ...

Volvo has appointed Initiative to its global media planning and buying account following a review. The review, handled by ...

“The chatter about dating apps and questions of whether or not they work is overblown,” Tinder svp of global marketing Stephanie Danzi told Campaign. “But of course, we're always listening to users, ...

While it may seem cheesy, Cheez-It is granting “amusingly absurd” wishes for its annual Cheez-It Citrus Bowl — including ...