True Elements, a subsidiary of FMCG major Marico Ltd, recently onboarded cricketer Rohit Sharma as its brand ambassador. The ...

In contrast, Tiger, representing the ease of the modern day, books an Uber and moves on with ease. This light-hearted ...

Amazon’s acquisition of MX Player, India’s top free streaming service, signals the company’s strategic move to stand out in ...

Raani, pays homage to the modern-day queens—the women who rule their worlds with grace, strength, and unyielding confidence.

The Other Circle’s CEO notes that it's key to building lasting impact and elevating their image beyond the content.

EXCLUSIVE: Bain’s Andreas Dullweber and Henrik Naujoks reveal shifts in spend, how today’s marketers are underutilising data, ...

The latest appointments and account wins from Organic by MSL, Dentsu BX India, The Media Manifest, Advertising Agencies ...

His portrayal of elegance in the ad serves as a reminder that self-expression knows no limits.

As a modern social media tool, memes offer brands a perfect opportunity to connect with consumers and create lasting ...

Articles written by Aakanksha Gupta ...

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