In contrast, Tiger, representing the ease of the modern day, books an Uber and moves on with ease. This light-hearted ...

True Elements, a subsidiary of FMCG major Marico Ltd, recently onboarded cricketer Rohit Sharma as its brand ambassador. The ...

Amazon’s acquisition of MX Player, India’s top free streaming service, signals the company’s strategic move to stand out in ...

Articles written by Aakanksha Gupta ...

Raani, pays homage to the modern-day queens—the women who rule their worlds with grace, strength, and unyielding confidence.

The Other Circle’s CEO notes that it's key to building lasting impact and elevating their image beyond the content.

EXCLUSIVE: Bain’s Andreas Dullweber and Henrik Naujoks reveal shifts in spend, how today’s marketers are underutilising data, ...