The Kingdom’s ambitious blueprint for economic and social reform emphasises the importance of a vibrant and diverse culture, ...

Hicham Soubra will focus on production in Saudi Arabia, where Serviceplan Arabia has opened two offices in the last two years ...

KFC MENA's Sony Nagpal writes on decoding data to redefine the consumer experience and adapt to customer expectations in a ...

Across the marketing industry we know how to talk a good game on DEI and other key topics. It’s what we do, right? It’s in ...

A Jack Morton report reveals consumers prefer to exchange data for an AI-driven brand experience than for cash or other goods ...

WHY ATTENTION IS THE CURRENCY OF TODAY. In today’s fast-paced world, where endless distractions compete for our focus, ...

Andrew Gregory will succeed the previous Marketing Director Pedro Simoes, who has been appointed as Managing Director of Ford ...

Rawan Hussein has previously worked on projects such as Expo 2020 Dubai, Ford Motor Company, Nestlé, AlSafi Danone, Unilever, ...

The IV Crown Showdown campaign blends CGI and choreographed live-action to share the journey of boxers Artur Beterbiev and ...

Cheval Group's Girish Nathaney makes the case against omnichannel strategies for brands, arguing that a singular focus has ...

MMA Academy collaborated with AUD and OSN to kick off its first initiative in the region – a semester-long MBA student pitch ...

Unilever has split its global media business across the six major holding groups in different markets globally.