This giant, growing melanoma on a Sydney beach promotes sun safety in Australia
Beach installations can be pretty impactful. Remember the dragon skull rising from the sand to promote an early season of “Game of Thrones”? Now, Ogilvy Sydney has led a beach project that memorably ...
WPP retains Marine Corps’ $1.9 billion account
Are you a print subscriber? Activate your account. 11 hours 50 min ago By Tyler Bishop - 13 hours 30 min ago By Asa Hiken - ...
Creator and influencer trends brand marketers need to know about right now
Are you a print subscriber? Activate your account. 11 hours 50 min ago By Tyler Bishop - 13 hours 30 min ago By Asa Hiken - ...
Post-election brand advice for communicating on social issues
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14 creative campaigns to know about today
Are you a print subscriber? Activate your account. 11 hours 50 min ago By Tyler Bishop - 13 hours 30 min ago By Asa Hiken - 15 hours 4 min ago By Garett Sloane - 16 hours 20 min ago By Brian Bonilla - ...
20 brands catching Gen Z’s attention right now
Are you a print subscriber? Activate your account. 11 hours 50 min ago By Tyler Bishop - 13 hours 30 min ago By Asa Hiken - 15 hours 4 min ago By Garett Sloane - 16 hours 20 min ago By Brian Bonilla - ...
Mercedes-Benz urges holiday connectivity with a classic black-and-white spot
Last year Mercedes-Benz began taking a more classic approach with its holiday marketing, including a black-and-white ad backed by the song “I’ll be Seeing You” by the Five Satins. The luxury auto ...
Amazon has a new metaverse-style holiday shopping experience
Amazon has launched a 3-D virtual holiday showroom offering more than 100 products from brands including Beats, Kate Spade ...
How to pivot from AI predictions to true AI decision-making
AI decisioning agents—not predictive models—provide a continuous feedback loop to determine which decisions drive the best ...
Amazon’s holiday ad stars a theater janitor who finds himself in the spotlight
The spot was made in-house, with Hungry Man’s Wayne McClammy directing. McClammy has become a go-to director for the brand, having helmed other recent spots including last year’s holiday ad, “Joy Ride ...
Holiday garden gnomes save Christmas in charming Asda spot
As Santa has his elves to prepare toys for Christmas, but U.K. grocery chain Asda has its gnomes in a cheerful holiday ad from Havas London. With the countdown to holiday festivities officially on, ...
Opinion
Brand purpose during polarizing times—how marketers can help bridge the divide
Global marketers can start their pursuit of insight by looking for commonalities across countries and cultures rather than divisions. And despite all the bluster and tough talk coming from both sides ...