Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls ...

Mattel is pulling its Wicked dolls from some store shelves because of a misprint directing shoppers to a pornographic site.

Mattel apologies for casting an unintentional spell on its Wicked merch.

The toy company Mattel is now apologizing after fans discovered a porn link on the packaging of the Wicked dolls.

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

NEW YORK (AP) — Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which ...

Multiple retailers, including Target and Amazon, are already selling the "Wicked" products online and in stores ...

Retailers have pulled Mattel's "Wicked" dolls. Resellers quickly listed the toys featuring the URL misprint on eBay, seeking ...

Mattel has apologized after the boxes for its new "Wicked" movie dolls included a link to a pornographic website.

Toy company Mattel is pulling its line of "Wicked" dolls from shelves and online stores after fans noticed the packaging mistakenly listed an explicit adult website instead of the movie site.

In anticipation of a family-friendly box office smash, Mattel and others have produced a lot of merchandise for the film. The ...

El Segundo’s toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which ...