This is the amazing moment a family demonstrates their room-sized Hot Wheels track at their home in Ballston Lake, New York on December 19. The family have been building the track annually for 4 years ...

Mattel has partnered with TOKYOPOP to create a new publishing initiative. Some of the toy makers' hottest properties will be ...

Hot Wheels is celebrating the 10th anniversary of the Premium Car Culture series in 2025, and it's bound to be amazing. But ...

A long line of new Hot Wheels cars is coming up in 2025. Red Editions, ZAMAC, Super Treasure Hunt, and 5-Packs—I hope you're financially ready!

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Rebecca Schnell, a professional ER nurse, drives monster trucks on the side, helping to pave the way for women in motorsports ...

How the team at Mattel continues to drive creative thinking for this iconic brand ...

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand ...

Read here for an update on the impact of Mattel's foray into Japanese manga, addressing revenue declines and leveraging ...

Tokyopop and Mattel partner to release Barbie and Hot Wheels manga-style graphic novels by 2026. New stories and artwork will ...

Mattel Inc. (MAT) and the manga and anime media brand TOKYOPOP have partnered to create original manga-style graphic novels for ...