Accounting for taste, texture, and how long each flavor actually lasts, we ranked these popular chewing gum brands from worst ...

Nikhil Rao, Chief Marketing Officer, Mars Wrigley India, shares how the brand is betting on its three focus brands, Snickers, ...

In 1892, Wrigley Chewing Gum offered its first two brands- Lotta Gum and Vassar. He gradually began to phase out baking powder and razor blades to concentrate on chewing gum. The Lotta Gum was for ...

Wrigley’s Extra gum ... flexed creatively to meet any markets’ needs.” For a long time, chewing gum has had a fairly bad image in terms of tooth damage, which explains why brand identities favoured ...

New Delhi: Mars Wrigley India has launched Boomer Lollipop, expanding its well-established chewing gum brand into the lollipop category. The new product aims to appeal to a broader audience and ...

Wrigley?s 5 Gum has signed as the first brand to sponsor ... 5 Gum was chosen as the launch sponsor because the chewing gum brand is targeted at young, tech-savvy consumers who are looking for the ...

Wrigley's chewing gum brand Extra achieved what many marketers strive for in today?s social media-centric industry by going viral with a recent video ad depicting a love story through the years and ...