I recently spoke with Visa chief data officer Andres Vives about how data and AI are transforming the payments industry and ...

Big data shines a light across the expanse, showing the outlines of behavior. Small data shines inward, capturing moments of ...

Marketers today face a unique irony: as marketing mix modelling (MMM) becomes popular again, confusion around its definition is also growing. The acronym MMM now ambiguously refers to both media mix ...