It was clearly the best name as the NHL team that used to be in Arizona chooses a new name: Utah Hockey Club could have been the Utah Yeti. Instead, they’re down to three other names: Utah Wasatch, ...

And then there were three. But how did we get here? The naming of Utah’s hockey franchise — currently known as Utah Hockey ...

The Utah Hockey Club is moving on from a nickname many believed would eventually become its permanent moniker, the Utah Yeti.

The Utah Hockey Club is moving on from a nickname many believed would eventually become its permanent moniker, the Utah Yeti. The primary reason why: a cooler brand. Mike Maughan, an executive of ...

The fate of an NHL hockey team could well be determined by...a massive cooler brand? Yes, that may sound dramatic. But it's not untruthful! The Utah ...

It remains to be seen what the Utah Hockey Club's eventual nickname ... noted it is basically a replacement for "Yeti" since Maughan said the mascot would be a "mythical snow creature in the ...

Entering the league for the 2024-25 season under the name "Utah Hockey ... the Yeti name, and it would have allowed the team to use a "mythical snow creature in the form of a Yeti" as a mascot ...

The Utah Hockey Club is going another route with another ... "An SEG executive shared that it explored every avenue to make Yeti work but that YETI Coolers, LLC was ultimately unwilling to agree ...