the Utah Yeti. The primary reason why: a cooler brand. Mike Maughan, an executive of the team's parent company Smith Entertainment Group, confirmed to reporters Wednesday, per ESPN, that the team ...

The Utah Hockey Club is going another route with ... "An SEG executive shared that it explored every avenue to make Yeti work but that YETI Coolers, LLC was ultimately unwilling to agree to ...

SALT LAKE CITY — Yeti, long considered the favorite to become the Utah Hockey Club’s team name, is out. A copyright disagreement between the NHL club and the Yeti cooler company has resulted ...

The "Utah Yeti" or "Utah Yetis" were widely expected to be the selection. On Wednesday, though, the team announced that the existing Yeti cooler brand was unwilling to agree to a co-existence ...

Utah Yeti was one of the final six choices in the initial fan vote for the NHL's newest team, but KSL and The Athletic reported last week that a trademark bid was rejected. Smith Entertainment ...

Utah's NHL team explored every avenue to make Yeti work, but due to trademark issues, it's given up and has a new vote for fans attending the next four home games. The Utah Yeti is no more.

It remains to be seen what the Utah Hockey Club's eventual nickname will be, but it reportedly won't be "Yeti" or "Yetis." ESPN's Greg Wyshynski reported Wednesday the team will not move forward ...

it was common knowledge that the Utah Yeti or Yetis was the name the club was ultimately working towards. According to the USPTO, adding “Utah” to the trademark was not enough of a ...

Utah Hockey Club will not be moving forward with "Yeti" or "Yetis" as its team nickname and will hold an in-arena fan vote to pick a new one. The team expects to announce a permanent name and ...

The Utah Hockey Club is one step closer to having a permanent nickname, and it won't be the "Yetis" or "Yeti." ESPN's Greg Wyshynski reported on Wednesday that the team will no longer consider ...