5-Minute Major: Utah Hockey Club branding needs to be good because the names aren’t
The U.S. government struck down the Yeti name because the trademark request was too likely to “cause confusion” with the Yeti cooler brand. As long as they did not spell out “YETI” on their merchandise, they could use the name, but that wasn’t going to be worth it.
Utah Hockey Club logo leak? Three possibilities make rounds on social media
Fans are being asked to choose Utah Hockey Club, Mammoth or Outlaws for the NHL team's permanent nickname. Here's what the logos could look like.
Insider Confirms 3 Leaked Utah Hockey Club Logos Are Official
The designs reflect the three remaining name choices—Utah Mammoth, Utah Outlaws, and Utah Hockey Club. Utah fans have been voting on their preferred name and logo at Delta Center home games, with the final round of in-arena voting concluding Tuesday when the team faces the Philadelphia Flyers.
Utah Hockey Club Officially Unveil All Three Logos To Fans For Next Season As Part Of Name Change
The Utah Hockey Club have officially unveiled all three logo options for the team next year that fans are set to vote on, as the team prepares for a complete change.
What name will the Utah Hockey Club use? 3 mascots under consideration by the team
And then there were three. But how did we get here? The naming of Utah’s hockey franchise — currently known as Utah Hockey Club — has become a dramatic, lengthy process because of copyright issues in seemingly every direction.
Utah Hockey Club to release additional team name survey
Smith Entertainment Group announced Wednesday that it will conduct another survey to determine the name and branding of its NHL team. Two of the proposed names came from previous surveys, while the third is new.
Utah Hockey Club down to three potential names after latest setback
The organization will turn to its fans to help find another new name with the final three names in the running being Utah Hockey Club, Utah Mammoth and Utah Wasatch.
What is Wasatch? Explaining the Utah Hockey Club's potential new name
Fans of the Utah Hockey Club will have the chance to pick the official name for the team but this time the vote will include a last-minute replacement.
Utah Hockey Club fans to choose new team name after 'Yeti' trademark issue
NHL fans of the Utah Hockey Club are voting to keep the current name or new team names, Outlaws or Mammoth or after a trademark issue with 'Yeti.'
Utah Hockey Club announces fan vote will decide team’s permanent name
The franchise will use a final round of fan voting to decide among the Utah Mammoth, Utah Hockey Club and Utah Wasatch. Team officials backed away from including Yeti as a finalist after being unable to work out a co-existence agreement with Yeti Coolers to use the name in branding and merchandising.
An update on the three leaked logos from Utah HC
: NHL insider Frank Seravalli reports that the three logos leaked to social media earlier today aren’t final versions. The logos leaked for the monikers Mammoth, Outlaws and Hockey Club are essentially draft versions.
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Utah Hockey Club Collaborates with Shaun White’s WHITESPACE Brand on Inaugural Season Snowboards and Apparel
The collaboration between Utah Hockey Club and WHITESPACE builds on a unique partnership between SEG and Shaun White’s ...
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The Yeti is dead: Utah NHL team vote down to 3 names — Mammoth, Hockey Club and Wasatch
The next step to finding the Utah Hockey Club's permanent name will begin Wednesday night at the Delta Center, with a fan ...