PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Throughout history, clothing has not only served as a basic necessity but has also been a powerful form of expression, a ...

Gen Z is breaking the traditional rules and conduct baby boomers have set in place for the workplace over decades. The young professionals are more comfortable with “cheating” on the job, wearing ...

Forget the era of hyper-polished influencers and #sponsored saturation, brands have found a new, more authentic voice: their ...

The Black in Fashion Council Discovery Showroom has championed over 75 designers from across the globe. In honor of their tenth season, we spoke with ten Black designers about their fall 2025 ...

This latest collaboration proves that fashion and technology are increasingly popular amongst the automotive sector in the ...

Bootcut jeans, a denim design that has gone through cycles of popularity over the years, are once again the subject of attention.

Nichols, a fashion devotee and the founder of Vintage Frills Chicago, felt the impact of vintage myths first-hand, now ...

These pieces from Moroccan-Belgian photographer and artist Mous Lamrabat’s latest exhibition Homesick, showing at Loft Art ...

“A locket is a sexy piece of jewelry,” said Monica Rich Kosann, whose namesake brand headquartered in Connecticut specializes ...

Mary O'Donnell, a leading fashion designer who had a profound influence upon post-war Irish and American fashion, died on Jan ...

In a contemporary fashion's evolution, Queen Latifah emerged as the highlight of Thom Browne's latest New York Fashion Week ...