The Hall expects to spend 90% of its NIL money from the House settlements on men’s basketball, and the remainder on women’s ...

Justus Terry has been recruited by Georgia since middle school, but he signed with Texas because of a better NIL package and ...

Landing elite recruits has become far more complicated than just offering a strong recruiting pitch, a good education, and a ...

It is possible that because these class-action suits will result in reshaping an industry too much too quickly, there is ...

Tempe-based Huss Brewing Co. announced Feb. 6 it has signed a multifaceted sponsorship deal with Arizona State University, ...

LSU head coach Brian Kelly made a big promise to the football program and he delivered during an NIL funding drive.

Remember when Brian Kelly agreed to match NIL donations for LSU football? Fans stepped up — and it helped the Tigers in the ...

The Michigan Wolverines are being labeled as the 'biggest winner' on the recruiting trail for the 2025 class, as Sherrone ...

It's no coincidence that the SEC's football dominance ended at the same time the league is distancing itself atop men’s ...

Georgia lawmakers might exempt college athletes' NIL deals from state income tax. Former Alabama coach Nick Saban had a role ...

COLUMBUS, Ohio — Lawmakers in Georgia introduced legislation this week that would exempt NIL income from college athletes ...

Michigan quarterback Bryce Underwood talked with Brad Galli about the decision to pick U-M and the pressure that comes with ...