While cherry is by no means new to the fragrance world, the last few months have seen a resurgence of the playful, yet sensuous note. Learn all about the trend and its must-try scents here.

The fragrance industry is embracing artificial intelligence as a tool to create hyper-personalised scents, prompting ...

Valentine’s Day is finally here, and the excitement is already in the air. From romantic dinner dates to surprise gifts, ...

Guilty as Fig,” which has lovely, powerful floral notes (with a splash of fig), has been compared to both Jo Malone’s Fig & ...

A great scent can make you feel more confident, sensual, and memorable, and with these five irresistible fragrances, you’ll ...

The Estée Lauder Companies has celebrated the opening of one of its largest free-standing travel retail stores in Europe at Brussels Airport.

Over text, Chow Lee and 2300 told us about their new song "krazy 4 u" and gave us some crucial advice for a memorable Valentine's Day.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...