Tilly is always on the move – and managed to travel 17 miles on her own (Picture: Michael Hardy) An adventurous cat had to be collected by her owner after hopping on a train and travelling over ...

Now that we've gotten serious let's inject some personality into our examination of the logo. Enter the mascot logo: the warm smiles of the branding world. Mascot logos are when illustrated characters ...

Shapes may be geometric or irregular. Examples include Pepsi’s circle divider logo, Nike’s swoosh, and the London Underground roundel. Abstract marks can powerfully evoke emotions connected to brands.