Per NBA insider Marc Stein, Doncic surpassed his teammate LeBron James and Golden State Warriors star Stephen Curry as the ...

James Harden and the Los Angeles Clippers went into Steph Curry's building and beat the Golden State Warriors on Sunday in ...

Luka Dončić became the first NBA player in 12 years to sell more jerseys than Steph Curry and LeBron James in a season.

For the first time since 2013, one of LeBron James or Steph Curry was not atop the list of the NBA's best selling jerseys.

The NBA and National Basketball Players Association today jointly announced that the Los Angeles Lakers’ Luka Dončić and the ...

Bronny James ties Michael Jordan rookie record after blowout win Luka Doncic's jersey has become the highest-selling among ...

Luka Doncic has been a transcendental player since he entered the NBA. He's already led a team to the Finals and made the All-NBA First Team five times. Breakin ...

The NBA and National Basketball Players Association has announced that Los Angeles Lakers star Luka Dončić has topped the ...

Lakers star Luka Doncic led the NBA in jersey sales for the 2024-25 season, surpassing longtime leaders LeBron James and Steph Curry.

Luka Doncic, a star player for the Los Angeles Lakers, has made history by becoming the first non-American player to have the most popular NBA jersey.This achievement marks the first time since the ...