Are you stuck in the long-form video era while the world has moved on to snappy, engaging short-form content? If so, it's time to catch up! Let's dive into Episode 53 of the Marketing Smarts Live Show ...

just enough to feed you the next thing the algorithm knows you'll like." Despite sky-high engagement, monetizing short videos remains an uphill battle. Unlike long-form YouTube content ...

An overreliance on short-form video and quick-win marketing means efficiency is increasingly mistaken for effectiveness. Leo Australia CEO, Clare Pickens, argues that what we need to focus on is ...

If one is making art to please an algorithm rather than themselves, is it still a true form of authentic expression? Is it still even art? Without a true purpose other than virality, it’s hard to ...

The platform’s strength lies in its personal touch: an algorithm so precise it feels almost tailor-made. Each new video arrives with a pull of curiosity, and every swipe beckons viewers to stay ...

The audio-streaming platform has a new website for independent authors to submit short-form books. If Spotify likes what you send, it will publish the audiobook, pay you an advance and royalties ...

Data from the last leg of a multiphase study the media company’s corporate research division has been conducting on U.S. consumers indicates short-form video is a powerful tool for discovering ...

The short-form drama “A Love That’s Completely Useless” (literal translation) has unveiled new stills! “A Love That’s Completely Useless” is a rom-com short-form drama that follows Lee ...

The rise of short-form content—led by platforms like Instagram Reels, YouTube Shorts, and TikTok—has fundamentally changed the way brands communicate. For Indian brands, this revolution is not ...

SEO for videos involves optimizing content so that it ranks well on search engines and platform-specific algorithms. Unlike traditional long-form video platforms, short-form video apps rely ...

With its highly engaging and algorithm-driven video feed, TikTok capitalized on this shift, inspiring other platforms like Instagram and YouTube to introduce their own short-form video features.