While vendors keep pushing agentic AI, reliability concerns keep customers pushing back. The post AI-powered martech news and ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

“We have some companies where the audience is specifically engineers and we’ve had success with that,” she told MarTech. “If you have a community you want to get in front of, you can get them on ...