Surprisingly, toys even helped bring Hideaki Anno's subversive and weird vision of "Shin Godzilla" to life. "Shin Godzilla" is a fascinating experiment in how to reinvent a popular franchise ...

Still, Godzilla has always been extremely popular in terms of merchandise, with Godzilla toys of all kinds popping ... and changed by nuclear energy, but Shin Godzilla was an entirely new type ...